Xerox is changing their name to …

The DocumentCopyMachine company, of course with a .com added to that.

I don’t like the way in which google has taken creativity away from the company or domain naming process.

I guess Kleenex will have to become NoseWipeTissueDispensed, or even Coca-Cola will have to become CarbonatedFlavoredSugerWater.com

You can’t call a web design company ‘Orange’ because it doesn’t have anything to do with fruit distribution, fruit packaging, fruit purchase or specials on ebay with the work orange in the title.  This is ridiculous, everything is becoming so literal that we’re taking creativity out of the process entirely.

Well, that’s it, I’m taking a break and heading off to the ‘GreenPackagedCoffeeStore’ to get a ‘CoffeeFilledCeramicMug’ and possibly a ‘VacumeSealedOrganicSnack’ …

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